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12 September 2012
Design Junction 2012

A brilliant outing for Vitamin at Design Junction 2012! The raw aesthetic of The Sorting Office on New Oxford Street provided a great backdrop for the showcase of our Needle Lamps, Knot Pendant Lamps and the all new Element Vessels.

From the packed opening launch night to the packing down of the Vitamin stand, Design Junction seemed to have a refreshingly relaxed agenda, especially for an exhibition that is now regarded as a must-see during London Design Week; the 17,000 visitors over 5 days this year were a testament to the growth of this exciting and young event.

The comforting imperfections that come with such a well-worn yet preserved industrial space seemed to trigger the visual interest of visitors from the off. The open-plan layout set up and no sign of the tired, box-space exhibition layout provided a great freedom for stand designs, and more importantly, easy viewing for all.

Based on the first floor and opposite the main entrance, the Vitamin stand seemed to be the first stop for a lot of the new arrivals. Our space consisted of two white plinths floating above stacked wooden pallets, adorning the Needle Lamps and Element Vessels, while the fifty strong Knot Pendant Lamps hovered above, arranged into a technicolor chandelier. You can see a picture of our colourful lighting rig below.

Reactions to all the products were extremely positive, with every visitor looking to re-arrange the cork, wood, silver plated, gold plated, acrylic and rapid prototyped pieces, to create their own Element Vessel combination. The new and slick finishes on the Needle Lamps attracted a lot of interest; the dark walnut and both matte plastic editions seemed to be fan favourites.

The exhibition also coincided with the sale launch of the Knot Pendant Lamps.
The powerful soft glow from the chandelier arrangement proved to be great publicity with passers-by tracking back to view the lamps form different angles.

Events and installations such as the Pop-up Cinema byThe Decorators, the Pecha Kucha debates and a rich-handful of seminars and talks were hosted throughout the 5 days at Design Junction, offering a different, interactive and insightful element to the exhibition. The Flash Factories, which focused on the processes of industrial production, were also a key highlight as every now and again, a happy visitor would be spotted carrying a newly acquired chair back, fresh from Thonet’s mobile wood-bending machine.

Since the exhibition, we are very happy to have had our products featured in print and online;,The New York Times and Designloversblog to name a few.

The team at Vitamin would like to thank Design Junction for producing and organizing a truly brilliant creative platform, as well as allowing us to showcase alongside such a breadth of exhibitors. We would also like to thank everyone who visited our stand and those who have featured our work since the show.